Career
Experience
6+ years across the UAE and Egypt, building from scratch.
Full ownership of the marketing department including strategy, execution, technology, team management, and reporting. Built the systems the company runs on.
- Managed AED 1.5M+ annual ad budget across Meta, TikTok, Snapchat, Google Ads, LinkedIn, and WhatsApp
- Generated 1,500+ qualified leads per month
- Achieved record CPL of AED 90 — 20+ unit sales (7 in-month, 13 by year-end)
- Built complete Bitrix24 CRM as Certified Partner: automated lead routing, stage triggers, UTM revenue attribution
- Achieved 65% high-quality lead rate on optimised campaigns
- Launched company website independently in 48 hours — bilingual WordPress, full UTM tracking
- Implemented QR-based CRM automations for roadshows: real-time lead capture
- Led 7-person marketing and creative team plus external agencies simultaneously
- Introduced AI-assisted creative workflows using Nano Banana and Flow by Google
Full-scale marketing operations delivered on a part-time basis, achieving full-time-level lead generation and pipeline contribution across all channels.
- Managed EGP 3.6M+ annual ad budget across Meta, TikTok, Snapchat, LinkedIn, Google Ads, and WhatsApp
- Generated 2,000+ qualified leads per month
- Landmark campaign: CPL of EGP 150 — 41 unit sales (21 in-month, 20 by year-end)
- Built Vtiger Open Source CRM from scratch: lead routing, dashboards, full pipeline automation via Make.com, ManyChat, WhatsApp API, Mailchimp
- Ran 2,400+ campaigns; peak campaigns achieved 50% HQ lead conversion rate
- Built company WordPress website independently in 10 days
- Supervised cross-functional creative team of 8
- All decisions driven by CPHQ Lead, Cost-per-Deal, and platform ROI data
Founded and scaled a full-service growth marketing agency to 10+ concurrent accounts across 8 industries.
- Founded and scaled agency to 10+ concurrent clients across real estate, vitamins, furniture, F&B, universities, fashion, law, and e-commerce
- Managed EGP 7.2M+ combined annual ad spend
- Generated 10,000+ leads per month collectively across all accounts
- Ran 4,500+ campaigns across all client verticals
- Delivered end-to-end services: paid media, social media, branding, WordPress development, CRM (Vtiger)
- Built automated lead routing, CRM workflows, and pipeline systems per client via Make.com, ManyChat, WhatsApp API, Google Sheets
- Hired and led full agency team: videographers, editors, designers, SEO specialists, web developers, content creators
- Presented data-backed performance reports to all clients
Delivered freelance performance marketing and lead generation services across furniture, fashion, FMCG, and agency sectors for More Than 45 concurrent clients.
- Served More Than 45 clients simultaneously: Roche Furniture, KM Agency, Au8ust Brand, Air Brand, Lookalike, NG Furniture, ETC
- Managed campaigns, budgets, teams, and conversion reporting for each client
- Maintained consistent data-driven methodology across all engagements
- Accumulated cross-sector experience in retail, fashion, B2B services, and consumer goods
- Built the strategic and technical foundation applied in all subsequent roles