About Me

The Story

Strategic Marketing Manager with 6+ years of experience leading performance marketing, growth systems, and marketing operations across real estate developers, high-growth brokerages, and multi-vertical agencies in the UAE and Egypt. Known for building marketing departments from the ground up — defining strategy, assembling teams, implementing CRM infrastructure, and designing automation pipelines that connect ad spend directly to revenue. Leads by data, not assumptions: every budget decision, channel mix, and campaign adjustment is grounded in CPHQ Lead and Cost-per-Deal metrics. Known for elevating marketing from a cost center to a measurable revenue driver and for building the systems that make that performance repeatable and scalable.