Mohamed Magdy · Full-Stack Marketing Operator

About

What I Do

I'm a Marketing Manager with 7+ years of experience across Dubai and Egypt, specialising in performance marketing, CRM architecture, and full-stack marketing automation — primarily for real estate companies. I build the strategy, assemble the team, connect the technology, and track every dirham back to a deal.

How I Think

I don't measure success in impressions or follower counts. I measure it in CPHQ Lead (Cost per High-Quality Lead) and Cost-per-Deal — the numbers that tell you whether marketing is actually making the company money. Every budget decision and creative test is grounded in data, not assumptions.

How I Lead

I've managed videographers, editors, designers, content creators, moderators, and external agencies across real estate, FMCG, fashion, F&B, and more. I've also built and scaled a marketing agency from the ground up — responsible for client results, team output, systems, and growth simultaneously.

Stack

Skills & Stack

The tools I use to ship campaigns, build CRMs, automate pipelines, and prove ROI.

Paid Media

Meta Ads
Google Ads
TikTok Ads
Snapchat Ads
LinkedIn Ads

CRM & Automation

Bitrix24 Certified Partner
Vtiger CRM
Make.com
n8n
ManyChat
WhatsApp Business API
Mailchimp

Web & Build

WordPress
Elementor Pro
Landing Pages
UTM Architecture
Bilingual (Arabic / English)

Analytics & Reporting

GA4 / Google Analytics
Google Tag Manager
Looker Studio
Meta Pixel
Advanced Excel
CPHQ Lead & Cost-per-Deal Dashboards

Case Studies

Real systems. Real budgets. Real deals closed.

Bhive Real Estate

Dubai, UAE

Real Estate Brokerage

Marketing was manual and disconnected — leads were lost before reaching the sales team.

What Was Built

Complete Bitrix24 CRM from scratch with automated lead routing, stage triggers, and UTM-to-deal attribution
Full automation stack: ManyChat, WhatsApp Business API, Make.com, n8n, Mailchimp
Campaigns across 6 platforms: Meta, TikTok, Snapchat, Google, LinkedIn, WhatsApp
Bilingual WordPress website launched in 48 hours
Executive dashboards tracking CPHQ Lead and Cost-per-Deal

Results

AED 90 CPL Record 1,500+ Leads/Month 20+ Units Sold 1,500+ Campaigns Run 65% HQ Lead Rate

Gallery

Arabco Developments

Cairo, Egypt

Real Estate Developer

Full marketing operations needed on a part-time engagement with no existing systems.

What Was Built

Vtiger Open Source CRM from scratch with full pipeline automation
EGP 3.6M+ annual budget managed across 6 platforms
WordPress website built independently in 10 days
Executive Excel dashboards reporting directly to CEO
Cross-functional creative team of 8 managed

Results

EGP 150 CPL 41 Units Closed 2,000+ Leads/Month 2,400+ Campaigns Run 50% HQ Lead Rate

Cerebrum Marketing Agency

Cairo, Egypt

Multi-Vertical Agency (8 Industries)

Built from zero — needed full agency infrastructure, team, systems, and client delivery simultaneously.

What Was Built

Agency scaled to 10+ concurrent client accounts across real estate, F&B, fashion, e-commerce, universities, law, furniture, vitamins
End-to-end services: paid media, CRM, WordPress development, automation, branding
Full team hired: videographers, editors, designers, SEO specialists, web developers, moderators
Automated lead routing and pipeline systems per client

Results

EGP 7.2M+ Ad Spend Managed 10,000+ Leads/Month 4,500+ Campaigns 8 Industries

Career

Career Timeline

Bhive Real Estate — Marketing Manager

Feb 2024 – Mar 2026

Dubai, UAE · Full-Time

Transformed Bhive from manual lead management to a fully automated, CRM-driven marketing system — connecting ads, tracking, CRM pipeline, and sales team in one integrated flow.

AED 1.5M+ annual budget · 1,500+ leads/month · 7-person team · 6 platforms · 1,500+ campaigns

Arabco Developments — Digital Marketing Manager

Jun 2021 – Jan 2024

Cairo, Egypt · Part-Time

Delivered full-scale marketing operations for a real estate developer on a part-time basis — achieving full-time results across all channels, systems, and team management.

EGP 3.6M+ budget · 2,000+ leads/month · Team of 8 · 2,400+ campaigns · 41 units closed